Founder, Business and Viticulture Advisor
John began his viticultural career over thirty years ago, immediately after earning his BS in Plant Science from California State University, Fresno. Establishing VPS in 1997 was a return to the Central Coast for John, having spent his first decade as a viticulturist near Santa Maria in the 1970s.
For eleven years prior to coming to Paso Robles, John was Vice President of Vineyard Operations at Beckstoffer Vineyards in the Napa Valley.
Crossland has remained active in the industry throughout his career, serving many organizations. He is a past Director and President of the Napa Valley Grape Growers Association, past Board Chairman and Director of the California Association of Wine Grape Growers, past Board Member of the Paso Robles Wine Country Alliance, and an alumnus of the California Agricultural Leadership Program.